Overview of SocialLab 2
The overall aim is to investigate the societal acceptance of existing and future animal husbandry systems and its marketing approaches.
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Aims and method of WP 4: We use a virtual supermarket to examine different pricing strategies, label designs, as well as changes in the supermarket’s choice architecture with regard to their influence on the purchase decision process of consumers as well as product choice and the willingness to pay for more sustainable animal products in an experimental purchase environment
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Partners: Thünen-Institut, fachhochschule Südwestfalen, GAU Göttingen, TU München, HHU Düsseldorf, Instet
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Staff: Leonie Bach, Nina Weingarten, Kathrin Meyer, Dr. Ching-Hua Yeh, Prof. Dr. Monika Hartmann
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Funding: Federal Ministry of Food and Agriculture (BMEL) based on a decision of the Parliament of the Federal Republic of Germany via the Federal Office of Agriculture and Food (BLE) under the innovation support program
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Period: 01.06.2019 – 31.05.2023
Graphical Abstract
Bach, L., Hartmann, M., Weingarten, N. (2024): Two are better than one? The effect of nudging on consumers’ purchase of animal welfare products. Paper presented at the 10th EAAE PhD Workshop, Budapest (Hungary).
Bach, L., Weingarten, N., Roosen, J., Hartmann, M. (2023): Visualizing Animal Husbandry at the Point of Sale: A 3D Virtual Supermarket Experiment. Poster presented at the XVII EAAE Congress, 29th August - 1st September 2023, Rennes, France.
Bach, L., Hartmann, M., Weingarten, N. (2023): Nudging² towards animal welfare - a 2-D virtual supermarket experiment. Presented at the SABE-IAREP Conference 2023, 7th -10 June 2023, Nice, France.
Hartmann, M. (2023): Virtual Supermarkets: An innovative tool to study sustainable food purchase behavior. Invited keynote lecture, AEEA-Congress, 6th - 8th September 2023, Zaragoza, Spain.
Hartmann, M. (2023): Virtual Reality: New opportunities for food behavior research. Invited keynote lecture at the Third Winter Workshop on Food and Behavioral and Experimental Economics, 15th -17th March 2023, Corrençon en Vercors, France.
Bach, L., Meyer, K., Yeh, C.-H., Dolgopolova, I., Roosen, J., Hartmann, M. (2022): Information banners and shelf labels as point of sale interventions to influence consumers’ purchase decisions of products with higher animal welfare standards – a virtual supermarket study, project presented at the 9th EAAE PhD Workshop, Parma (Italy).
Bach, L., Meyer, K., Yeh, C.-H., Dolgopolova, I., Roosen, J., Hartmann, M. (2022): Point of sale interventions to influence consumers’ purchase decisions of products with higher farm animal welfare standards – a virtual supermarket study, poster presented at the 62. GEWISOLA Annual Conference, Hohenheim (Germany).
Weingarten, N., Bach, L., Wang, W.-X., Roosen, J., Hartmann, M. (2022): Increasing sales of animal-welfare products – A virtual supermarket experiment, selected paper presented at the 4th Annual REECAP Meeting, Uppsala (Sweden).
Bach, L., Weingarten, N., Meyer, K.B., Yeh, C.-H., Dolgopolova, I., Wang, W.-X., Roosen, J., Hartmann, M. (2024): Der virtuelle Supermarkt als innovative Forschungsinfrastruktur: Experiment zur Erhöhung der Salienz für Fleischprodukte mit höherem Haltungsstandard. Journal of Consumer Protection and Food Safety. Link.
Weingarten, N., Bach, L., Roosen, J., Hartmann, M. (2024): Every step you take: Nudging animal welfare product purchases in a virtual supermarket. Appetite, 197, 107316 . Link
Method: Virtual Supermarket
